Golden light over open countryside at dusk

Acquiring & Elevating America's Campgrounds

Camping is one of America's last great traditions, yet too many of the independent parks that carry it have been left to age as their owners near retirement. We acquire them and bring the care and operations today's families deserve, so these places live up to the memories made there.

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About

Nature-first campgrounds, institutional-grade operations.

Tentamine Capital Partners targets independent RV parks and campgrounds with 100 to 500 sites in the Midwest and Southeast. We acquire underperforming assets from retiring owners and reposition them through infrastructure upgrades, modern revenue management, and technology-driven operations.

Our brand is built on a simple insight: today's campers want comfortable, well-maintained parks in natural settings, not parking-lot resorts and not glamping gimmicks. Just real nature with the right amenities, closer than you think.

$11B
Annual industry revenue
~15,000
U.S. campgrounds
78%
Independently owned
4–5%
Average annual growth
Aerial view of Krystal Lake Family Campground between its private lakes

Current Offering · Reg D 506(c)

Krystal Lake Family Campground

A 208-site, 60-acre lake-centric RV resort in Vassar, Michigan, acquired from a retiring owner. We're raising $1.8M in equity against a targeted 22.8% net LP IRR and 2.2x equity multiple over a five-year hold.

View the offering

For accredited investors only. This is not an offer to sell or a solicitation to buy securities; any offering is made solely through the Private Placement Memorandum.

Investment Thesis

A fragmented market with enduring demand and limited institutional competition.

Recession-resilient growth

One of the only real estate sectors to grow through the 2008 recession. Ten million first-time campers entered since 2020, and Millennials and Gen Z are now the largest ownership segment.

Constrained supply, retiring owners

New parks are slow to build. Local permitting and NIMBY resistance keep a lid on supply, so quality stock stays scarce. Most independent parks are run by owners nearing retirement with no clear succession, which feeds a steady pipeline of assets to buyers who can actually operate them.

Accelerating deal flow

Matrix Capital Markets called 2025 a breakout year for campground and RV park transactions. Aging owners are bringing assets to market at 7 to 10 percent cap rates on in-place NOI, and institutional buyers from hotels, self-storage, and marinas are entering the space.

Operational upside

Most parks have not been updated in 20 to 30 years. Owners rarely price by demand, run dated marketing, and miss younger campers. That gap is the value-add.

An RV parked at the water's edge at sunset, Krystal Lake Family Campground

Strategy

Acquire, upgrade, and operate with discipline.

We source independent parks within a 140-mile radius of major metro areas, reposition them through targeted capital improvements, and drive revenue through modern pricing and distribution.

Source & Acquire

  • Target 100 to 500 site independent parks
  • Focus on Midwest and Southeast markets
  • Acquire from retiring mom-and-pop owners at attractive cap rates
  • Proprietary database of 1,200+ target campgrounds

Upgrade & Reposition

  • Upgrade hookups, pads, and winterize sites
  • Add 10 to 20% cabins or park models
  • Improve bathhouse, pool, wifi, roads, and wayfinding
  • Expand site footprint where possible

Operate & Optimize

  • Dynamic pricing and yield management
  • Demand mixing: seasonal, transient, and vacation rental
  • Digital marketing and OTA distribution
  • AI-assisted guest communication

Operations

Technology-driven operations.

We operate campgrounds the way the best hotel companies operate hotels, using technology to remove friction, optimize revenue, and deliver a seamless guest experience.

01

Revenue Management & Dynamic Pricing

Rate optimization by site type, season, day of week, and demand signals. Hotel-proven yield management applied to an industry that still prices with a Sharpie on a whiteboard.

02

Integrated Booking & Distribution

Modern PMS with direct online booking, connected to OTAs and discovery platforms like Hipcamp, The Dyrt, and Campspot. Guests book in seconds, not through a phone call.

03

AI-Assisted Guest Experience

Custom communication workflows, automated pre-arrival and post-stay touchpoints, and managed reviews across platforms. A polished experience without bloating headcount.

04

Data-Driven Site Performance

We track RevPAS, occupancy, ADR, and demand mix at the site level, giving granular visibility into what's working and where to invest.

05

Digital Marketing & Discovery

SEO-optimized property websites, AI discovery content, targeted paid campaigns, and review management. We reach younger campers where they search.

Our Edge

Why Tentamine Capital Partners

Institutional Revenue Strategy

We bring hotel-grade revenue management, dynamic pricing, and distribution strategy to an industry where most operators still take reservations by phone. Scott has driven $100M+ in annual revenue across 20+ hospitality properties and underwritten dozens of RV park deals.

Boots on the Ground

Lewis is based in Grand Rapids, Michigan and brings hands-on experience building and scaling service businesses with seasonal labor. In a space where institutional buyers hire 3rd-party managers from a distance, hands-on ownership drives better guest experience and stronger margins.

Active Pipeline

We have four campground deals active, with a combined deal cost of $10M+. Additional acquisition targets are actively being pursued across Michigan and Virginia.

Flexible Lender Network

Relationships with campground-specialized lenders and regional community banks who understand seasonal cash flows and value-add underwriting, giving us flexibility to match the right capital structure to each deal.

Team

Built on partnership.

Scott and Lewis were classmates and Track & Field teammates at Hillsdale College in Michigan. Tentamine takes its name from the Hillsdale College motto: virtus tentamine gaudet, “strength rejoices in the challenge.”

Scott Keenan

Scott Keenan

Managing Partner

Scott brings deep experience in real estate, hospitality, and revenue management. He previously built and led the commercial organization at Placemakr, a 4,000-unit apartment-hotel brand and acquisitions platform. There, he oversaw business planning and launched over 20 properties ($1B+ in asset value), managing pricing, marketing, and guest experience to drive $100M in annual revenue.

Scott also played a key role in over $300M of real estate acquisitions, designing the revenue underwriting process and approving all deals from an operational and revenue perspective.

A former BCG strategy consultant, Scott has underwritten dozens of RV park deals and leads revenue, marketing, inventory, investor relations, and asset management for Tentamine Capital Partners. He holds an MBA from Dartmouth College and a B.S. in Chemistry from Hillsdale College.

Lewis Butler

Lewis Butler

Managing Partner

Based in Grand Rapids, Lewis is an entrepreneur and renewable energy executive with extensive on-the-ground experience in Michigan-based business operations. He previously founded, scaled, and sold First Mate Yacht Care, a luxury yacht and property services company with over 200 customers and seasonal teams of up to 20.

Lewis currently serves as a Senior Account Executive at TotalEnergies, where he leads distributed solar + storage development. He is active in renewable energy policy and governance, serving on several industry boards.

For Tentamine Capital Partners, Lewis leads operations, technology, and construction management across the portfolio. He holds an M.A. in Economics from George Mason University and a B.A. in Economics from Hillsdale College.

Quiet coastline at midday

Real nature, closer than you think.

Contact

Let's talk.

Whether you're a campground owner considering a sale, a potential investor, or a lender, we'd like to hear from you.

Scott Keenan

scott@tentaminecapital.com

202.770.9322

Lewis Butler

lewis@tentaminecapital.com

419.770.4622

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